Learn How to Grow Your Business the Smart Way

We hold our one-day Marketing and Campaign Strategies & Best Practices through Economic Development Organizations (EDOs) and business organizations.  Please contact a local organization in your area and ask them to host a one-day workshop for local businesses. Our workshops are free to small businesses and their employees.

Our Marketing Strategy Workshop will teach you how to manage the Customer Journey as it applies to your business.  We will teach you best practices in digital marketing including how to create and manage online ad campaigns; how to make media buys online and offline in mass media; how to build campaign marketing and campaign strategies; and how to work with digital agencies.  We include both free and paid for marketing challenges so you can start marketing on a small budget and grow your marketing system as you grow your business. There will be a series of presentations covering everything from Managing the Customer Journey, Creating Campaigns, detailed descriptions of the best marketing channels, best practices in digital media campaigns, how to define your brand, and how to build a marketing strategy from the top down.

The presentations come with complementary eBooks which you can download after the workshop so you don't have to take notes. Just listen and learn!  Then download the eBooks which provide a wealth of reference material to help you design and implement campaigns.

Our eBook, Quick Start Marketing Strategies, Campaign Guides for Six Small Business Categories describes best practices for each of the twenty business models, lists or recommend campaigns to start with (from our 15 Basic Campaigns), and provides you with a brief description of the Quick Start Marketing Strategy for each business model. Our Quick Start Marketing Strategies take most of the work out of designing campaigns and marketing strategies.