Content Library

This is our introductory Presentation and eBook in all our marketing courses and workshops. Begin with learning the most important concepts in marketing, from key conversions in the Customer Journey as it plays out in your business, to creating content to motivate conversions, tracking conversions, and moving prospects and new customer quickly through the journey so you can build a more profitable business.

Download our classic introduction to marketing the right way while it is available to the public!

Discover find classic ways to find out what your customer is really thinking, from surveys to focus groups and more.  Perhaps the best way is by simply talking to your customer, in person!

Our new eBook, 15 Basic Campaigns, is the first of a series of eBooks we are making available for free. They come form our new workshop, Managing The Customer Journey, presented through local Economic Development Organizations and other business groups that want to help educate the small businesses in their communities. If you would like to attend a live workshop, please have your local EDO or business organization contact us for more information.

15 Basic Campaigns describes the 15 key campaigns we designed that any business can use to market their business. Simple to understand and easy to use, these campaigns are designed based on five main, universal goals.  They each target a specific conversion point in the Customer Journey.  Simple pick the point you want to target and set up a campaign to track the conversion.  Follow our specific advice on each of our 15 Basic Campaigns, and remember, you build a marketing system one campaign at a time.

20 Quick Start Marketing Strategies custom designed for businesses commonly found in any town or local communities.  Each Quick Start Marketing Strategy includes a description of the business model with its unique marketing challenges, a list of best practices specifically for that business, and 3 to 5 recommended campaigns that we selected from our 15 Basic Campaigns.  Our Quick Start Marketing Strategies are easy to understand and easy to implement.  You build a marketing system one campaign at a time. Get started today building your own marketing system!

We use our Marketing System Level Assessment to evaluate the progress our clients make as they build out their marketing system. Based on six key Criteria across four levels of development, our system focuses on key elements that any marketing system needs to be effective, sustainable, and resilient.  

What are you Missing in Your Marketing System?