Download eBooks in our new series "Managing the Customer Jou
15 Basic Campaigns
Our new eBook, 15 Basic Campaigns, is the first of a series of eBooks we are making available for free. They come form our new workshop, Managing The Customer Journey, presented through local Economic Development Organizations and other business groups that want to help educate the small businesses in their communities. If you would like to attend a live workshop, please have your local or regional EDO contact us for more information.
15 Basic Campaigns describes the 15 key campaigns we designed that any business can use to market their business. Simple to understand and easy to use, these campaigns are designed based on five main, universal goals. They each target a specific conversion point in the Customer Journey. Simple pick the point you want to target and set up a campaign to track the conversion. Follow our specific advice on each of our 15 Basic Campaigns, and remember, you build a marketing system one campaign at a time.
