Digital Marketing
The Content Marketing Revolution
Digital Marketing for Entrepreneurs
The Content Marketing Revolution
Explores the revolution driven by digital media making it easy to use Content to capture and nurture prospects.
The Content Graph
Digital Marketing for Entrepreneurs
The Content Marketing Revolution
Explores the role of the distribution of digital content through multiple platforms to drive a content marketing strategy.
Selling in the Digital Age
Digital Marketing for Entrepreneurs
Digital Marketing for Entrepreneurs
A comprehensive review of best practices to engage with prospects online in social media and through the use of content marketing strategies. (Available on Lulu.com)
Digital Marketing for Entrepreneurs
Digital Marketing for Entrepreneurs
Digital Marketing for Entrepreneurs
A comprehensive review of best practices in digital marketing from social media marketing to online advertising, and using CRMs. (Available on Lulu.com)
Performance Improvement and Content Production
The Eighth Criteria: Market Focus
Building a Performance Improvement System
Building a Performance Improvement System
A detailed assessment tool to supplement the Malcolm Baldrige National Quality Award, providing criteria missing from this traditional performance management system.
Building a Performance Improvement System
Building a Performance Improvement System
Building a Performance Improvement System
A complete manual for using the Baldrige Criteria to implement a Performance Improvement System. Written for businesses who want to use The Baldrige approach to create a culture of excellence.
How to Make a Short Film
Building a Performance Improvement System
How to Make a Short Film
A brief tutorial on the basics steps and best practices in making a short film. Written for students and independent film makers who want to improve their production skills.