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    • Home
    • Our Story
    • Marketing System Levels
    • Content Library
      • All Companion eBooks
      • Marketing Tools
      • Marketing Best Practices
      • Marketing System
      • Business Books
      • Marketing Program
      • Video Courses
    • Marketing Strategies
      • Retail - Restaurants
      • Health & Beauty
      • Non-Profits
      • B2C professional Sales
      • B2B Professional Sales
      • Independent Sales Agents
      • Find Your Business Model
    • Our Services
    • Hearst Media Services
    • Community Workshop
    • Exclusive Workshops
    • Contact
    • Blog
    • Build a Marketing System
    • Affiliate Partner Program

Signed in as:

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  • Home
  • Our Story
  • Marketing System Levels
  • Content Library
    • All Companion eBooks
    • Marketing Tools
    • Marketing Best Practices
    • Marketing System
    • Business Books
    • Marketing Program
    • Video Courses
  • Marketing Strategies
    • Retail - Restaurants
    • Health & Beauty
    • Non-Profits
    • B2C professional Sales
    • B2B Professional Sales
    • Independent Sales Agents
    • Find Your Business Model
  • Our Services
  • Hearst Media Services
  • Community Workshop
  • Exclusive Workshops
  • Contact
  • Blog
  • Build a Marketing System
  • Affiliate Partner Program

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Building a Better Marketing System

Courses, Micro-Courses & Micro-Lessons

The Customer Journey - Micro-Courses & Micro-Lessons

MICRO-COURSE 1: Managing the Customer Journey

  • Strategic Planning
  • Working with AI
  • Understanding the Customer Journey

Watch on YouTube - The Customer Journey Playlist

MICRO-COURSE 2: The Voice of the Customer - Basic Techniques

  • Talking to the Customer
  • Surveys
  • Complaints

Watch on YouTube - The Customer Journey Playlist

MICRO-COURSE 3: The Voice of the Customer - Advanced Techniques

  • Ask the Sales Staff
  • Comparison Shopping
  • Mystery Shopping
  • Focus Groups

Watch on YouTube - The Customer Journey Playlist

MICRO-COURSE 4: Features & Benefits

  • Talk Features but Sell Benefits
  • Connecting Benefits to the Customer
  • Translating Features and Benefits

Watch on YouTube - The Customer Journey Playlist

MICRO-COURSE 5: Customer Segments

  • Designing Campaigns for Different Segments
  • Ways to Define Customer Segments
  • identifying Unique Customer Segments

Watch on YouTube - The Customer Journey Playlist

MICRO-COURSE 6: Return On Relationship - ROR

  • Leveraging the Value of ROR
  • How to Measure ROR

Brand Marketing - Micro-Courses & Micro-Lessons

COURSE 1: Creating Your Brand

  • How to Create Your Brand
  • Brand Values
  • Key Brand Elements

Watch on YouTube - Brand Marketing Playlist

COURSE 2: Customer Personas

  • How to Create Personas
  • Using Personas in Ads & Content

Watch on YouTube - Brand Marketing Playlist

Digital Media Strategies - Micro-Courses & Micro-Lessons

COURSE 1: Four Main Digital Marketing Processes

  • Key Processes
  • Digital Media Tools

Watch on YouTube - Digital Media Strategies Playlist

COURSE 2: Owned & Custom Audiences

  • Content Strategies
  • How this Changes Marketing

Watch on YouTube - Digital Media Strategies Playlist

COURSE 3: Tactical Considerations

  • Social Media Processes
  • Content Marketing Processes
  • Basic Automated Processes
  • Tagging Processes in a CRM
  • Managing Conversion in the Customer Journey
  • Designing Campaigns

Watch on YouTube - Digital Media Strategies Playlist

COURSE 4: 15 Basic Campaigns

  • Data Collection Made Simple
  • Using Campaigns in the Customer Journey
  • From Marketing Goals to Campaign Goals

Watch on YouTube - Digital Media Strategies Playlist

Marketing Strategies - Micro-Courses & Micro-Lessons

COURSE 1: Strategic Planning

  • Key Business Variables
  • Marketing Level Strategy
  • Channel Level Strategy
  • Campaign Level Strategy

COURSE 2: Top 12 Marketing Channels

  • Free & Paid Channels

COURSE 3: Quick Start Marketing Strategies

  • Selecting Your Strategy
  • Strategic Elements

Building a Marketing System - Micro-Courses & Micro-Lessons

COURSE 1: The Bizperity Marketing System

  • What is a Marketing System
  • System Structure
  • Management Processes
  • Management Requirements
  • Streamlining Strategic Planning
  • Using the System Criteria

COURSE 2: The Bizperity Marketing Level Assessment

  • How to use the Marketing Level Assessment

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