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    • Home
    • Our Story
    • Marketing System Levels
    • Content Library
      • Marketing Tools
      • Marketing Best Practices
      • Marketing System
      • Business Books
      • Marketing Program
      • Video Courses
    • Marketing Strategies
      • Retail - Restaurants
      • Health & Beauty
      • Non-Profits
      • B2C professional Sales
      • B2B Professional Sales
      • Independent Sales Agents
    • Our Services
    • Hearst Media Services
    • Community Workshop
    • Exclusive Workshops
    • Contact
    • Blog
    • Build a Marketing System
    • Affiliate Partner Program

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  • Home
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    • Marketing Tools
    • Marketing Best Practices
    • Marketing System
    • Business Books
    • Marketing Program
    • Video Courses
  • Marketing Strategies
    • Retail - Restaurants
    • Health & Beauty
    • Non-Profits
    • B2C professional Sales
    • B2B Professional Sales
    • Independent Sales Agents
  • Our Services
  • Hearst Media Services
  • Community Workshop
  • Exclusive Workshops
  • Contact
  • Blog
  • Build a Marketing System
  • Affiliate Partner Program

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The Bizperity Marketing Program

The Guidebooks from our Video Series, Building a Better Marketing System

You can watch our educational series on the Bizperity YouTube Channel or read the companion guidebooks that include everything covered in the series and additional information to help you understand the essential best practices and marketing concepts we cover in the video series. Match our content to your preferred learning style.

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Course 1: The Customer Journey

Program Introduction - (Read theses eBooks alone or along with our Video Series) [read in order]

A complete overview of our Marketing Program, filled with important lessons for Small and Mid-size businesses. In Marketing System

Managing the Customer Journey

Part of our first course, The Customer Journey.  This eBook introduces key concepts that help you manage the Customer Journey. In Marketing Tools

The Voice of the Customer

Part of our first course, The Customer Journey. Includes both basic and advanced techniques for listening to the Voice of the Customer. The Customer Experience is key to building a successful marketing strategy. In Marketing Tools

Return On Relationship

Part of our first course, The Customer Journey.  This is an essential marketing concept for professional sales team that network to generate their own leads. In Marketing Best Practices

Course 2: Brand Marketing Basics

Creating Your Brand

Part of our second course, Brand Marketing Basics.  Learn how to define your brand the right way. Small businesses can do this as well as any large business and the payoff is big. In Marketing Tools                 

Course 3: Digital Media Strategies

Four Main Digital Media Processes

Part of our third course, Digital Media Strategies.  Describes four of the most important digital marketing processes that every business owner should know. In Marketing Best Practices

Owned & Custom Audiences

Part of our third course, Digital Media Strategies.  Learn how to leverage Owned & Custom Audiences in your CRM and in your social media marketing campaigns.  In Marketing Best Practices

15 Basic Campaigns

Part of our third course, Digital Media Strategies.  One of our core marketing tools. Learn how to choose from our 15 Basic Campaigns to quickly create your own marketing strategies.  In Marketing Tools 

Course 4: Marketing Strategies

Strategic Planning

Part of our fourth course, Marketing Strategies. Describes the Strategic Planning process and shows how you can use our tools, including both our 15 Basic Campaigns, and our Quick Start Marketing Strategies (see below) to build your own marketing and campaign strategies more quickly and easily. In Marketing Best Practices

Top 12 Marketing Channels

Part of our fourth course, Marketing Strategies. Lists the Top 12 Marketing Channels for local businesses, how to use them, what they cost, and additional insights that can greatly improve your marketing system, In Marketing Best Practices

Quick Start Marketing Strategies Guidebook

Part of our fourth course, Marketing Strategies. Our Quick Start Marketing Strategies Guide explains how to use our Quick Start Marketing Strategies, customized for 20 different business models. Download individual Strategies for your business model separately. In Marketing Tools  

Course 5: Building a Marketing System

The Bizperity Marketing System

Part of our fifth course, Building a Better Marketing System. The final and most important course in the series. The Bizperity Marketing System explains how to use our Marketing System to build and improve your own marketing system. In Marketing System

The Bizperity Marketing System Level Assessment

Part of our fifth course, Building a Better Marketing System. The Bizperity Marketing System Level Assessment is a simple tool that lets you quickly determine the level of maturity of your marketing system and identify key steps needed to take your system to the next level.  In Marketing Tools      


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