For Universities & Academic Partners

Bizperity provides a complete, practitioner‑ready marketing‑systems framework designed for small and mid‑size businesses. Built from real‑world experience and structured for clarity, the system gives students a grounded, actionable understanding of how modern marketing works in practice.

Universities can integrate Bizperity to strengthen entrepreneurship, marketing, and business‑development programs with a curriculum that is both comprehensive and easy to teach.

Bizperity is organized as a structured, end‑to‑end system that teaches students how to build a complete marketing engine. The curriculum includes:

• A unified framework for understanding marketing as a system
• Fifty video‑based lessons introducing core concepts and practical tools
• Business‑model‑specific strategies for different types of organizations
• Basic campaigns that demonstrate how to put the system into action

The curriculum is designed to be modular, adaptable, and suitable for undergraduate, graduate, and professional‑development programs.

Bizperity includes a growing suite of instructor‑ready teaching resources designed to support faculty adoption. Materials include lesson plans, teaching notes, assessments, discussion prompts, case examples, and implementation templates.

Bizperity can be incorporated into a variety of academic settings, including:

• Undergraduate marketing and entrepreneurship courses
• Graduate‑level strategy and innovation programs
• Executive education and professional‑development offerings
• SBDC, chamber, and community‑resilience initiatives
• University‑based incubators and accelerator programs

The system can be adopted as a full course, a module within an existing course, or a supplemental framework that enhances applied learning.

Bizperity supports institutional priorities by:

• Strengthening workforce readiness
• Enhancing applied learning and experiential education
• Supporting community and economic‑development initiatives
• Providing a scalable, practitioner‑friendly curriculum
• Aligning with statewide resilience and small‑business support efforts

The system is designed to help universities expand their impact while giving students practical skills they can use immediately.

The full system is available for review. Opportunities for alignment with strategic goals and statewide initiatives can be explored further.