Our Founder
Bruce's Expertise
With over forty years of business experience, Bruce has become a recognized thought leader in digital marketing and digital media. No one has done more to bring enterprise level insights into the world of small business marketing. He has written books on digital marketing, content marketing, performance management, performance marketing, and filmmaking (a useful guide to up your video production skills for content marketing campaigns). See Bruce's business books and download some of our most valuable eBooks from our Content Library.
Marketing Your Business in the Digital Age
Managing the Customer Journey to Maximize ROI
Managing the Customer Journey to Maximize ROI
Understanding the Customer Journey as it applies to your customers is key to building a successful marketing and sales system.
Building Your Brand for the Future
Managing the Customer Journey to Maximize ROI
Building Your Brand is a never-ending journey. Maximize your ROI with a comprehensive brand strategy.
Designing Campaigns that Work!
Use our 15 Basic Campaigns to drive all your marketing efforts. Customize our campaigns for your marketing strategy.
Managing Campaigns with Media Metrics
Media metrics can be confusing and misleading. Learn what they really mean and which ones really matter. Take control of your advertising campaigns with this important knowledge.
Picking the Right Ad Channels for Your Business
The sales process varies across different types of businesses. Learn which approach is right for your business.
Using our Quick Start Marketing Strategies
Our Quick Start Marketing Strategies let you implement campaigns designed for 20 different business models.