A Trusted Voice in Digital Marketing
Bruce's Expertise
With over forty years of business experience, Bruce has become a recognized and trusted thought leader in digital marketing and digital media. No one has done more to bring enterprise level insights into the world of small business marketing. He has written books on digital marketing, content marketing, performance management, performance marketing, and filmmaking (a useful guide to up your video production skills for content marketing campaigns). See Bruce's business books and download some of our most valuable eBooks from our Content Library.
Six Pillars of Modern Small Business Marketing
Managing the Customer Journey to Maximize ROI
Managing the Customer Journey to Maximize ROI
Understanding the Customer Journey as it applies to your customers is key to building a successful marketing and sales system.
Building Your Brand for the Future
Managing the Customer Journey to Maximize ROI
Future-Proof your business by building a brand that expresses the reason you started your business.
Maximize your ROI with a comprehensive brand strategy.
Designing Campaigns that Work!
Use our 15 Basic Campaigns to drive all your marketing efforts and Create Campaigns That Drive Results!
Managing Campaigns with Media Metrics
Media metrics can be confusing and misleading. Learn what they really mean and which ones really matter. Master Media Metrics & Take Control of Your Ad Performance.
Picking the Right Ad Channels for Your Business
The sales process varies across different types of businesses. Choose the Best Ad Channels to Maximize your Sales!
Using our Quick Start Marketing Strategies
Our Quick Start Marketing Strategies let you implement campaigns designed for 20 different business models.
Solopreneurs: A Unique Breed of Individual
A solopreneur is a business owner who operates entirely on their own, without employees or business partners. They manage every aspect of their venture—from strategy and operations to marketing and finance—embracing both the freedom and responsibility that come with working solo. Solopreneurs shape their businesses around their personal vision, prioritizing independence and flexibility over managing large scale operations that require hiring employees, yet they still seek to maximize their wealth. Solopreneurs who hire outside business services are more productive, increase their business expertise, become more profitable, creating greater wealth for themselves and their families.
Small Teams with Big Challenges
Small businesses with fewer than 20 employees often face marketing challenges due to limited budgets, time constraints, and competition with larger companies. However, they can overcome these obstacles by leveraging digital marketing techniques, targeting niche audiences more effectively, and integrating AI into their workflows—whether through AI-powered agents or AI-enhanced advertising platforms and CRMs. Their biggest advantage lies in creating personalized service, allowing them to build strong relationships and foster lasting customer loyalty.
Small Businesses with Big Marketing Spend
Mid-size businesses often struggle to stay competitive against larger firms with greater resources and access to advanced marketing analytics. They can sharpen their market position by differentiating themselves through niche expertise and strong brand identity, maximizing the potential of digital marketing and AI-driven tools, and leveraging the agility of a smaller team to build stronger customer relationships. Strategic partnerships further enhance their competitive edge, allowing them to offer unique value that larger corporations may overlook.
We offer Enhanced Services to better serve these clients (see below).
