All our workshops share the same approach to helping you build a better marketing system that we use with our educational services, from our courses to our Quick Start Marketing Strategies, and our Marketing Program that is built around our Marketing System Criteria.
We teach you how to use the tools we have built to help you build a better marketing system. Our workshops are a blend of educational services and barnstorming sessions designed to address your immediate needs and concerns. We educate you about our approach to marketing, including the use of tools like our System Assessment and our Bizperity Marketing System Criteria. Sessions themselves are a mix of facilitated analysis and suggestions for how to structure your own marketing system in alignment with our System Criteria.
You can learn more about our system approach to marketing and the Bizperity Marketing System Criteria by downloading our eBooks describing our system and the criteria that help guide you in building your own marketing system.
We help you explore your brand definition, brand values, and messaging with an eye on clarifying your unique value proposition and improving the effectiveness of your marketing campaigns with a consistent and authentic voice.
Overview of Campaign Design with 15 basic ad campaigns and best practices on building your own custom campaigns with our "Campaign Builder", a step-by-step guide to help you create and fine tune campaigns to achieve specific goals. This educational service offered in a consulting environment is designed to inform senior leaders about the goals and processes of marketing as they have evolved in the world of digital media and advertising, supported with Customer Relationship Management (CRM) platforms and services.
With a focus on your customer journey, we examine Key Conversions across product categories and customer segments, helping you identify the most efficient and complementary marketing strategies for your business.
Designing a multi-campaign content plan to support your overall marketing and media strategies, this service builds on our work helping you map out complementary campaign strategies (see above).
This top-down approach focuses on common CRM processes with an eye on integrating these into your marketing campaigns and creating transparent data flow to better understand campaign outcomes, improve campaign performance, and increase all your sales outcomes. This workshop builds on the previous two workshops.
We drill down into interactions between your marketing and sales staff to maximize employee engagement throughout the customer journey and create a better Customer Experience.
This workshop is designed to improve the writing skills of your senior executives. Informed with experience from writing business books, novels, and screenplays, this workshop changes attitudes about writing with simple methods that change how you approach all your writing efforts, from memos, to blogs, and executive presentations. Learn how to use ChatGPT to explore ideas that improve the clarity of your writing and improve your diction, tone, and sentence structure.
Identify your weak spots in 15 minutes using Six Key Criteria.
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