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Enterprise Level Marketing Strategies

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1st, 2nd, and 3rd Level Consulting Explained

1st Level

2nd Level

2nd Level

Our 1st Level Consulting is designed to support senior leaders who should be involved with developing your marketing strategy. This could include C-level executives or a President and VP level executives collaborating with senior marketing personnel.

2nd Level

2nd Level

2nd Level

Our 2nd Level Consulting is designed to support your entire marketing staff to help them design marketing  campaigns that fulfill the goals of your marketing strategy.

3rd Level

2nd Level

3rd Level

Our 3rd level consulting is delivered as part of our staff development services, with training designed to help educate your senior leaders about the need, purpose, and processes of an integrated marketing strategy. (See Staff Development)

Strategic Consulting

Brand Alignment

{1st level consulting} We help you explore your brand definition, brand values, and messaging with an eye on clarifying your unique value proposition and improving the effectiveness of your marketing campaigns with a consistent and authentic voice.

Advertising Strategies

{1st level consulting} Overview of Campaign Design with 15 basic ad campaigns and best practices on building your own custom campaigns with our "Campaign Builder", a step by step guide to help you create and fine tune campaigns to achieve specific goals. This workshop provides a foundation for more detailed consulting and it provides you with the tools you need to do it yourself, with or without our help. This primarily educational service offered in a consulting environment is designed to inform senior leaders about the goals and processes of marketing as they have evolved in the world of digital media and advertising, supported with Customer Relationship Management (CRM) platforms and services.

Marketing & Social Media Strategies

{1st level consulting} With a focus on your customer journey, we examine loop conversions across product categories and customer segments, identifying the most efficient and complementary marketing strategies for your business.

Content Marketing Strategies

{2nd level consulting} Designing a multi-campaign content plan to support your overall marketing and media strategies, this service builds on our work helping you map out complementary campaign strategies (see above).

CRM Strategies & Processes

{2nd level consulting} This top down approach focuses on common CRM processes with an eye on integrating these into your marketing campaigns and creating transparent data flow to better understand campaign outcomes, improve campaign performance, and increase all your sales outcomes.

Integrated Marketing & Sales Processes

{2nd level consulting} We drill down into interactions between your marketing and sales staff to maximize employee engagement throughout the customer journey and create a better Customer Experience.

Executive Writing Workshop

{1st level consulting} This workshop is designed to improve the writing skills of your senior executives. Informed with experience from writing business books, novels, and screenplays, this workshop changes attitudes about writing with simple methods that change how you approach all your writing efforts, from memos, to blogs, and executive presentations.

Maximize Your Marketing!

Create a More Powerful Marketing Strategy with Our Help

We help our clients design marketing strategies that maximize the return on your campaign investments throughout the customer journey by increasing customer engagement at each conversion point in the journey, increasing efficiencies in campaign performance, and reducing the costs of implementation. We focus on critical customer facing challenges by delivering customized consulting services that examine the entire DNA of your customer experience.  Integrating a holistic marketing strategy supported with workforce improvement through our marketing and sales educational programs ensures your entire organization can achieve the highest levels of performance excellence.  

Find out where you need help the most!

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