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Building a Better Marketing System
Series Introduction
An overview of the series and an Explanation of how to use the Marketing System
Micro-lessons include:
- What is a Marketing System
- Why Businesses Fail
- Marketing Level Assessment
- Series Content
- AI and the Future of Marketing
COURSE 1: The Customer Journey
Micro-courses
- Managing the Customer Journey
- The Voice of the Customer - Basic Techniques
- The Voice of the Customer - Advanced Techniques
- Features & Benefits
- Customer Segments
- Return On Relationships
COURSE 2: Brand Marketing Basics
Micro-courses
- Creating Your Brand
- Customer Personas
COURSE 3: Digital Media Strategies
Micro-courses
- Four Main Digital Marketing Processes
- Owned & Custom Audiences
- Tactical Considerations
- 15 Basic Campaigns
COURSE 4: Marketing Strategies
Micro-courses
- Strategic Planning
- Top 12 Marketing Channels
- Quick Start Marketing Strategies
COURSE 5: Building a Marketing System
Micro-courses
- The Bizperity Marketing Criteria
- The Bizperity Marketing Level Assessment