Enterprise Level Staff Development

{1st level Workshop} Offered as part of our consulting services, this workshop provides an overview of Campaign Design with 15 basic ad campaigns and best practices on building your own custom campaigns with our "Campaign Builder", a step by step guide to help you create and fine tune campaigns to achieve specific goals. This workshop provides a foundation for more detailed consulting and it provides you with the tools you need to do it yourself, or with our help. Marketing strategies operate at the highest level of your entire marketing system.  They are supported by specific advertising strategies and marketing campaigns designed to fulfill your over all marketing objectives or specific marketing goals.

{2nd level Workshop} This workshop can also be used to help better educate your marketing staff about how to build effective campaigns and measure outcomes using meaningful metrics based on specific campaign goals and broader marketing objectives tied directly to your overall marketing strategy.

{1st level Workshop} Delivered in the initial consulting stage working with your senior leaders, this workshop explores your brand definition, brand values, and brand messaging with an eye on clarifying your unique value proposition and improving the effectiveness of your marketing campaigns with a consistent and authentic voice.

{2nd level Workshop} This workshop can also be used to communicate your brand to your entire staff so they can better communicate it directly to your prospects and customers. Excellent for your marketing and sales staff, offer it to your entire company to increase employee engagement at every level throughout your organization. 

{1st level Workshop} Offered as part of our consulting services, this workshop provides a deep examination of the customer journey and the customer experience, not just with your products and services, but throughout the customer journey. We examine loop conversions in your campaigns and across product categories and customer segments.

{2nd level Workshop} This workshop can be offered as basic education for your marketing and sales staff to help them better understand the entire customer journey and their role in supporting your marketing strategies and advertising campaigns. 

{1st level Workshop} We provide an easy and intelligent approach to analyzing the competition so your staff has a clear vision about what makes your organization unique and the value of the Customer Experience that your products and services deliver in contrast to that of your competitors. This workshop is a combined, educational and consulting service, offered in the first instance to guide your senior staff members to help them create a meaningful competitive analysis,

{2nd level Workshop} This workshop can also be used to educate your entire marketing and sales staff, emphasizing your unique value proposition and the unique value of the Customer Experience created by your organization in contrast to your competitors. This workshop is excellent for educating all your employees about your business and their role in helping you create value for your customers, increasing employee engagement, and employee satisfaction.

{1st level Workshop} This is designed for senior leaders, your marketing, and sales staff, we revenue the evolving best practices using marketing automation to create more effective campaigns, with an eye on implementing these best practices in your marketing and sales processes. 

{2nd level Workshop} This workshop can be offered as basic education in automated marketing processes for your entire marketing staff, but it can be even more effective if it is based on a newly created marketing strategy supporting specific campaign strategies (see our consulting services for more information).

{2nd level Workshop} We revue key campaign elements, their value, purpose, and usefulness in a variety of situations. Your marketing staff can use this basic knowledge to better design campaigns and improve return on your marketing investments, increase conversions, and drive more prospects into the sales funnel. It is designed to help your marketing staff design campaigns that support your marketing strategy and overall marketing goals.

{2nd level Workshop} We revue marketing channels, examining their strengths and weaknesses, cost, and appropriateness for your industry and the specific goals of your marketing campaigns. This workshop can be offered as basic education in marketing processes, channels, and media outlets, but it can be even more effective if it is based on a newly created marketing strategy (see our consulting services for more information).

{2nd level Workshop} This workshop is designed to improve your staff's copy writing skills, with a focus on messaging and storytelling, in multiple media formats, including print, video, and social media.  Even experienced copy writers or content producers can benefit from insights taken from our experience writing commercials, marketing videos, video blogs, business books, and even screenplays.  It's all about how you frame the story, and create a compelling narrative that grabs attention, and drives home the Customer Experience in ways that your customers can easily identify with.  This workshop can be offered as basic education in copy writing, but it can be even more effective if it is based on your branding and Customer Experience (see our consulting services for more information).

{3rd level Workshop} The sales process does not change from one industry to the next, but it does vary in how it is implemented. We customize this training based on the nature of your products and services. Does your sales staff provide consulting services to help close sales? Do they find and qualify leads with the help of marketing, or mostly on their own? Do they rely on social media content provided by marketing? Do they engage in social media marketing with or without support from marketing?  The answers to these and other key questions allow us to provide customized training for your sales staff, without wasting time explaining how the sales process works generically in any company or organization. This workshop can be offered as basic education in the sales process, but it can be even more effective if it is based on specific campaign strategies and the marketing support that you provide to your sales staff (see our consulting services for more information).

{3rd level Workshop} This workshop covers basic techniques for improving communication between your sales staff and their prospects or customers, based on differences in personality and communication styles. Informed from our experience working in video and film, we use a simple metaphor taken from the film set, to explain these differences in communication style between the different roles of screenwriter, director, producer, and actor.  The result is a common sense approach that employees easily recognize and can just as easily implement into their own communications with prospects and existing customers, to improve conversion rates and close more deals.