Choose from our Two Local Workshops (take the first one or both)

We explain the key elements of a brand and give you guidelines for creating your own brand ("Creating Your Brand," eBook included for future reference).

We explain the differences between Customer Segments, how you can identify them, and how you can create campaigns for all your Customer Segments.

We describe the Customer Journey and the Key Conversions you can use to drive new customers to your business ("Managing the Customer Journey" eBook included for future reference).

We show you how to create Customer Personas which you can associate with individual Customer Segments. Customer Personas are a symbolic representation of a typical customer in that segment, their needs and challenges, and provide insight into their interests and behaviors.

We show you how to "Listen to the Voice of the Customer", key to fulfilling your brand promise and creating the best possible customer experience. This is the secret to achieving the highest levels of customer satisfaction, a key metric that determines your overall business success. ("How to Listen to the Voice of the Customer" eBook included for future reference).

We describe our 15 Basic Campaigns that you can use to fulfill your key campaign goals, and we show you how to use these in multiple campaigns that complement each other to achieve a holistic marketing strategy that maximizes your revenue and business growth ("15 Basic Campaigns" eBook included for future reference).

We describe the 12 Top Marketing Channels used by Small Businesses in local ad campaigns and recommend ways to use them together more effectively (Details included in our Quick Start Marketing Strategies) ("Top 12 Marketing Channels, Costs & Benefits", eBook included for future reference).

We show you how to create Winning Ads with powerful messaging to help you acquire new customers and drive more traffic to your business.

We show you how to create ads and landing pages that work together and describe best practices for using landing pages to capture and nurture leads. 

We describe key elements of Digital Media Strategies and common tactics. We also show you how to launch and measure their successes. (Details included in our "Quick Start Marketing Strategies") ("Strategic Planning" eBook included for future reference).

We show you how to design simple campaigns based on our "15 Basic Campaigns" and implement them within a larger set of campaign strategies (Details included in our "Quick Start Marketing Strategies").

We have created marketing strategies for 20 common small business models, complete with best practices and recommended campaigns, picked from our 15 Basic Campaigns.  Use our Quick Start Marketing Strategies to quickly create and implement multiple campaigns that complement each other and help you maximize your Return on Ad Spend (ROAS) and increase your revenues ("Quick Start Marketing Strategies," eBook included for future reference).

Includes 20 business models designed for businesses commonly found in any community.

We explain the differences between Customer Segments, how you can identify them, and how you can create campaigns for all your Customer Segments and related issues involving the sales funnel.

We describe the Customer Journey and the Key Conversions specifically as they relate to the Sales Funnel ("Managing the Customer Journey," eBook included for future reference).

We describe key elements of Digital Media Strategies and common tactics. We also show you how to launch and measure their successes which may be more complex for businesses with a professional sales staff. (Details included in our "Quick Start Marketing Strategies") ("Strategic Planning" eBook included for future reference).

We describe our 15 Basic Campaigns that you can use to fulfill your key campaign goals, and we show you how to use these in multiple campaigns that complement each other to achieve a wholistic marketing strategy that maximizes your revenue and business growth. These strategies typically involve more campaigns to help drive customer through marketing conversions and into the sales funnel. ("15 Basic Campaigns," eBook included for future reference).

You build a marketing system one campaign at a time. We show you how to go about creating a marketing plan designed to work for your business model (Details included in our Quick Start marketing Strategies).

We have created marketing strategies for 20 common small business models, complete with best practices and recommended campaigns, picked from our 15 Basic Campaigns.  Use our Quick Start Marketing Strategies to quickly create and implement multiple campaigns that complement each other and help you maximize Return on Ad Spend (ROAS) and increase your revenues ("Quick Start Marketing Strategies," eBook included for your future reference). 

Includes 20 business models designed for businesses commonly found in any community.