Webinar Topics - Marketing to Acquire New Customers
How to Define your Brand
We explain the key elements of a brand and give you guidelines for creating your own brand ("Creating Your Brand," eBook included for future reference).
How to Identify Customer Segments
We explain the differences between Customer Segments, how you can identify them, and how you can create campaigns for all your Customer Segments.
How to Manage the Customer Journey
We describe the Customer Journey and the Key Conversions you can use to drive new customers to your business "(Managing the Customer Journey" eBook included for future reference).
15 Basic Campaigns
We describe our 15 Basic Campaigns that you can use to fulfill your key campaign goals, and we show you how to use these in multiple campaigns that complement each other to achieve a holistic marketing strategy that maximizes your revenue and business growth ("15 Basic Campaigns" eBook included for future reference).
Free and Paid for Marketing Channels
We describe the 12 Top Marketing Channels used by Small Businesses in local ad campaigns (Details included in our Quick Start marketing Strategies) ("Top 12 Marketing Channels, Costs & Benefits", eBook included for future reference).
How to Create Winning Ads
We show you how to create Winning Ads with powerful messaging to help you acquire new customers and drive more traffic to your business.
How to Design Campaigns
We show you how to design ad campaigns that can be used in both on, and offline marketing channels and we show you how to launch and measure their successes (Details included in our Quick Start marketing Strategies) ("Strategic Planning" eBook included for future reference).
Quick Start Marketing Strategies
We have created marketing strategies for 20 common small business models, complete with best practices and recommended campaigns, picked from our 15 Basic Campaigns. Use our Quick Start Marketing Strategies to quickly create and implement multiple campaigns that complement each other and help you maximize your Return on Ad Spend (ROAS) and increase your revenues ("Quick Start Marketing Strategies," eBook included for future reference).
Webinar Topics for Marketing for Professional Sales
How to Define your Brand
We explain the key elements of a brand and give you guidelines for creating your own brand ("Creating Your Brand," eBook included for future reference).
How to Identify Customer Segments
We explain the differences between Customer Segments, how you can identify them, and how you can create campaigns for all your Customer Segments.
How to Manage the Customer Journey
We describe the Customer Journey and the Key Conversions you can use to drive new customers to your business ("Managing the Customer Journey," eBook included for future reference).
How to Create Customer Personas
We show you how to create and use customer personas to help improve your strategic planning and messaging with all your key customer segments.
How to Listen to the Voice of the Customer
We show you ways to better Listen to the Voice of the Customer to improve your strategic planning and create a better Customer Experience ("The Voice of the Customer," eBook included for future reference).
15 Basic Campaigns
We describe our 15 Basic Campaigns that you can use to fulfill your key campaign goals, and we show you how to use these in multiple campaigns that complement each other to achieve a wholistic marketing strategy that maximizes your revenue and business growth ("15 Basic Campaigns," eBook included for future reference).
Top 12 Marketing Channels
We describe the 12 Top Marketing Channels used by Small Businesses in local ad campaigns and recommend ways to use them together more effectively (Details included in our Quick Start marketing Strategies) ("Top 12 Marketing Channels, Costs & Benefits", eBook included for future reference).
How to Create Winning Ads and Landing Pages
We show you how to create Winning Ads with powerful messaging to help you acquire new customers and drive more traffic to your business and how to integrate your online ads with Landing pages to achieve more key conversions.
Key Elements of Digital Media Strategies & Tactics
We describe key elements of digital media strategies and tactics that you can utilize in all your ad campaigns, online and off ("Four Main Digital Marketing Processes," eBook included for future reference).
How to Design Campaigns
We show you how to design ad campaigns that can be used in both on, and offline marketing channels and we show you how to launch and measure their successes using our 15 Basic Campaigns (Details included in our Quick Start marketing Strategies). (Strategic Planning eBook included for future reference).
How to Create a Comprehensive Marketing Strategy
You build a marketing system one campaign at a time. We show you how to go about creating a marketing journey designed to work for your business model (Details included in our Quick Start marketing Strategies).
Quick Start Marketing Strategies
We have created marketing strategies for 20 common small business models, complete with best practices and recommended campaigns, picked from our 15 Basic Campaigns. Use our Quick Start Marketing Strategies to quickly create and implement multiple campaigns that complement each other and help you maximize Return on Ad Spend (ROAS) and increase your revenues ("Quick Start Marketing Strategies," eBook included for your future reference).