Choose from our two marketing courses:
Marketing to Acquire New Customers and Drive Traffic is perfect for small business models that don't require a professional sales staff.
Marketing for Professional Sales is for small businesses that drive prospects into a sales funnel where sales are closed by professional salespeople.
(Click below to see course details and pricing)
Our one-day workshop covers the same topics covered in our online Webinars, but they are held in person in your own community. Ask your local Economic Development Organization (EDO) or other local Business Organization to Sponsor one of our one-day workshops in your community. Just have them contact us to make arrangements.
(Click below to see course details)
Our Marketing Strategy Workshop will teach you how to manage the Customer Journey as it applies to your business. We will teach you best practices in digital marketing including how to create and manage online ad campaigns; how to make media buys online and offline in mass media; how to build campaign marketing and campaign strategies; and how to work with digital agencies. We include both free and paid for marketing challenges so you can start marketing on a small budget and grow your marketing system as you grow your business. There will be a series of presentations covering everything from Managing the Customer Journey, Creating Campaigns, detailed descriptions of the best marketing channels, best practices in digital media campaigns, how to define your brand, and how to build a marketing strategy from the top down.
The presentations come with complementary eBooks which you can download after the workshop so you don't have to take notes. Just listen and learn! Then download the eBooks which provide a wealth of reference material to help you design and implement campaigns.
Our eBook, Quick Start Marketing Strategies, Campaign Guides for Six Small Business Categories describes best practices for each of the twenty business models, recommended campaigns to start with (from our 15 Basic Campaigns), and provides you with a brief description of the Quick Start Marketing Strategy for each business model. Our Quick Start Marketing Strategies take most of the work out of designing campaigns and marketing strategies.
Schedule a one-day Workshop and invite local businesses to come learn about how to build a marketing strategy using are simple approach.
Dedicated to helping businesses adapt to evolving practices in marketing and sales
Our courses were developed by our founder, Bruce May, based on his years of work in marketing and digital media. From a senior executive working in broadband media, to his work consulting and teaching marketing best practices, his work co-authoring Building a Performance Improvement System with his business partner Richard Laramy, and his experience as an author, speaker, corporate trainer, and producer in film and media, Bruce brings his knowledge and insights from a broad range of business experience to all his workshops and consulting services.
Bruce has worked as a senior executive in broadband technology, engaging in business development and strategic planning; he has worked as a consultant and business educator, working with clients on every aspect of the customer journey; and he continues to work on the creative side, writing books and contributing to content marketing campaigns for his clients. His primary focus now is consulting and customizing training programs for his clients.
"Consulting services are of little use if you don't have a well educated staff to implement your strategic plans. Our comprehensive approach to consulting and staff development is designed to help you achieve performance excellence at a level that will leave your competition behind. "
- Bruce May
We begin by teaching small business owners and their employees best practices in marketing and sales across six universal business categories. Three have a professional sales force. The other three have minimal sales support. Each of these six categories has its own key marketing characteristics and challenges. These factors taken together determine the basic strategic approach for designing and implementing campaigns. Our Small Business Training takes you through the Customer Journey as it plays out in each of these categories and offers recommendations for each category.
If you are interested in learning how to design and implement marketing campaigns that fit your business, consider taking our one day workshop and learn the best practices in marketing today. You will learn how to apply them to your own business. We will even give you specific ideas for getting started using one or more of our 15 Basic Campaigns, already designed and ready to be implemented. We will also provide advice for finding a digital agency that can provide you with the digital advertising services you need to implement your own campaigns so you don't have to do all the work. If you are just starting a business and don't yet have an advertising budget we will show you how to get started with free advertising solutions, including social media and other local resources available to you.
We are currently offering this training through local Economic Development Organizations (EDOs) and other business organizations. Check with your local EDO or other business organization in your area and ask them to contact us about bringing our workshop to your community.
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