Small Business Marketing & Sales
Learn the Skills you Need to be Successful
Small businesses need the same marketing and sales skills as enterprise. The basics are the same in either case. The difference lies in the complexity of the software solutions. The good news is the business strategies and practices are the same regardless of the complexity of the tools you use. That is why we teach the same strategies and best practices to both our enterprise and small business clients. Small business software is easier to use than more complex enterprise versions. Small business can also afford the services of digital agencies, making the entire collection of practices and services available to small business owners. The best place to start is with us and our small business training services.
Who We Are
Bruce May at Digimarcon - Houston, Texas
Dedicated to helping businesses adapt to evolving practices in marketing and sales
Our Expertise
Our courses were developed by our founder, Bruce May, based on his years of work in marketing and digital media. From a senior executive working in broadband media, to his work consulting and teaching marketing best practices, his work co-authoring Building a Performance Improvement System with his business partner Richard Laramy, and his experience as an author, speaker, corporate trainer, and producer in film and media, Bruce brings his knowledge and insights from a broad range of business experience to all his workshops and consulting services.
Bruce has worked as a senior executive in broadband technology, engaging in business development and strategic planning; he has worked as a consultant and business educator, working with clients on every aspect of the customer journey; and he continues to work on the creative side, writing books and contributing to content marketing campaigns for his clients. His primary focus now is consulting and customizing training programs for his clients.
"Consulting services are of little use if you don't have a well educated staff to implement your strategic plans. Our comprehensive approach to consulting and staff development is designed to help you achieve performance excellence at a level that will leave your competition behind. "
- Bruce May
Our Approach
We begin by teaching small business owners and their employees best practices in marketing and sales across six universal business categories. Three have a professional sales force. The other three have minimal sales support. Each of these six categories has its own key marketing characteristics and challenges. These factors taken together determine the basic strategic approach for designing and implementing campaigns. Our Small Business Training takes you through the Customer Journey as it plays out in each of these categories and offers recommendations for each category.
If you are interested in learning how to design and implement marketing campaigns that fit your business, consider taking our one day workshop and learn the best practices in marketing today. You will learn how to apply them to your own business. We will even give you specific ideas for getting started using one or more of our 15 Basic Campaigns, already designed and ready to be implemented. We will also provide advice for finding a digital agency that can provide you with the digital advertising services you need to implement your own campaigns so you don't have to do all the work. If you are just starting a business and don't yet have an advertising budget we will show you how to get started with free advertising solutions, including social media and other local resources available to you.
We are currently offering this training through local Economic Development Organizations (EDOs) and other business organizations. Check with your local EDO or other business organization in your area and ask them to contact us about bringing our workshop to your community.