1. Marketing Strategies & Campaign Design
a. "15 Basic Campaigns"
2. Campaign Building
a. “Campaign Goals”
b. “Campaign Processes”
c. “Marketing Channels”
d. “KPIs”
3. Brand Marketing
a. "Building a Brand"
4. The Customer Journey
a. “The Voice of the Customer”
b. “Customer Segments”
c. “Customer Personas”
5. Facing the Competition
a. Competitive Analysis
6. Digital Media & Content Strategies
a. “Building an Owned Audiences”
b. “Content Strategies"
c. “Driving Conversions”
d. “Digital Media Strategies”
7. Campaign Elements
a. “Campaign Objective”
b. “Target Audience”
c. “Message”
d. “Supporting Facts”
e. “Promotions”
f. “Schedules, Measurements, & Benchmarks””
g. “Ad Checklist”
h. “Campaign Budgets”
8. Marketing Channels
a. “Offline Media”
b. “Online Media”
c. “Facebook”
d. “Linkedin”
e. “Linkedin Campaigns”
f. “Linkedin Ads & Expenses”
9. Marketing Automation
a. “Online Landscape”
b. “The Role of Your CRM”
c. “Campaign Management”
d. “Prospect Management”
e. “Account Based Marketing”
10. Sales Basics
a. “The Buying Cycle”
b. “The Sales Process
c. “Social Selling”
11. Communication in Sales
a. “Selling to Personality Types"
Our courses were developed by our founder, Bruce May, based on his years of work in marketing and digital media. From a senior executive working in broadband media, to his work consulting and teaching marketing best practices, his work co-authoring Building a Performance Improvement System with his business partner Richard Laramy, and his experience as an author, speaker, corporate trainer, and producer in film and media, Bruce brings his knowledge and insights from a broad range of business experience to all his workshops and consulting services.
Bruce has worked as a senior executive in broadband technology, engaging in business development and strategic planning; he has worked as a consultant and business educator, working with clients on every aspect of the customer journey; and he continues to work on the creative side, writing books and contributing to content marketing campaigns with multiple clients. His primary focus now is consulting and customizing training programs for his clients.
"Consulting services are of little use if you don't have a well educated staff to implement your strategic plans. Our comprehensive approach to consulting and staff development is designed to help you achieve performance excellence at a level that will leave your competition behind. "
- Bruce May
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