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Marketing Education & Learning

Where Business Meets Prosperity

Where Business Meets Prosperity Where Business Meets Prosperity Where Business Meets Prosperity

Read the Story Behind Bizperity

Our STory

A Trusted Voice in Digital Marketing

Meet our Founder, Bruce May

  

With over forty years of business experience, Bruce has become a trusted leader in digital marketing and digital media. No one has done more to bring enterprise level insights into the world of small business marketing. He has written books on digital marketing, content marketing, performance management, performance marketing, and filmmaking (a useful guide to increase your video production skills for content marketing campaigns).


Read about Bruce and the story behind the founding of Bizperity.

Exclusive Workshops Held at Your Place of Business

Exclusive Workshops Held at Your Place of Business

We offer our Exclusive Workshops directly to small and medium-size businesses, one-on-one, taught and facilitated by Bruce May.  These workshops are customized to your marketing needs, based on the level of your current marketing system and your goals for future growth. The combination of teaching and strategic planning will create a customized marketing plan that can take you marketing system to the next level. Learn more about four level marketing system assessment.  Contact us to arrange a free call so we can assess your needs and recommend a customized workshop and strategic planning session (1,2 or 3 days plus 1 or 2 days of follow-up assessment).

(available in throughout the U.S.)

See our Exclusive Workshops

Local Workshops in Conroe Texas

Marketing to Acquire New Customers

Are you a small business owner who wants to understand how to market your business?  Our Local Workshops are currently being offered in Conroe, Texas.  Learn how to Market Your Business to acquire new customers and drive traffic to your business.  You can also purchase an exclusive workshop presented at your place of business exclusively for your employees. If you live in Texas, join us in Conroe for our one- and two-day workshops. 

(available in Conroe, Texas).

See our Local Workshops

Community Workshops Sponsored by an Economic Development Org

Digital Marketing for Small Business Owners

We also offer a Community Workshop that is free to small businesses.  Contact your local Economic Development Organization (EDO) or other local business organization and ask them to sponsor a workshop in your community. 

(available in throughout the U.S.)

See our Community Workshops

The Marketing Challenge for Small Businesses

Number of Small Business in the U.S.

Number of Small Businesses in the U.S. Working with an Agency

Number of Small Businesses in the U.S. Working with an Agency

Small businesses represent 99% of all business in the U.S. Less than 1% are enterprise businesses (with more than 500 employees). 81% of small businesses are sole operators, having no employees other than the owner.  16% of small businesses have only between 1 and 19 employees.  Small businesses don't have the resources that larger business have but there are smart ways to work with marketing professionals to help you market your business for success.

Number of Small Businesses in the U.S. Working with an Agency

Number of Small Businesses in the U.S. Working with an Agency

Number of Small Businesses in the U.S. Working with an Agency

71% of small businesses do their own marketing without the help of a Marketing Manager. Another 21% employ a Marketing Manager. Only 8% of small businesses work with a digital agency. The biggest marketing challenge for small businesses is trying to do it themselves without help from marketing professionals.

 These figures highlight a critical challenge—most small businesses are handling marketing without the expertise or resources of marketing professionals or digital agencies. This gap presents an opportunity for strategic guidance, training, and better strategic planning to help small business owners market more effectively.


 "So, what’s the answer? Small business owners need marketing strategies tailored to their unique challenges 

Exclusive Workshop Service Models

Customize Your Exclusive Workshop Today!

Unlock Your Marketing Potential

Helping Small Businesses Master Marketing

 With most small businesses navigating marketing alone, expert guidance can make all the difference.


Small businesses make up 99% of all businesses in the U.S. Of these, 81% (27 million) are sole operators with no employees.  This includes a wide range of solely operated businesses, from service providers, business consultants, and independent contractors in multiple industries. Most of these businesses go it alone when it comes to marketing their businesses.  21% employ a Marketing Manager but only about 8% of small businesses work with a digital agency.  This is true in part because most entrepreneurs and business owners don't have businesses degrees and know little about marketing in general, let alone the best practices that have evolved in digital media over the last twenty years.  We address this lack of knowledge with our workshops designed to provide business owners with the most important best practices in digital marketing.  We also show you how to work with a digital agency, what to expect from them, and how to hold them accountable.  


Our Exclusive Workshops are custom designed for your business needs and include a mix of teaching, facilitated strategic planning, and advise on taking your marketing system to the next level. Learn how to create campaigns that target key conversions and move prospects farther through the customer journey, reduce customer acquisition costs, and increase Return-On-Ad-Spend (ROAS), and much more!

Customize Your Exclusive Workshop Today!

Our Exclusive Workshops are custom designed to fit your needs. We offer them to individual businesses throughout the U.S. 

Learn More

Master Essential Marketing Skills Small Businesses Need

Branding

Managing the Customer Journey

Managing the Customer Journey

Most small businesses poorly define their brand or find the language they need to express their brand promise to their customers.  Improving their branding is the most valuable improvement they can make.

Managing the Customer Journey

Managing the Customer Journey

Managing the Customer Journey

Managing the Customer Journey is the job of a Marketing Director.  If you are doing this yourself you need to learn how to create campaigns, define key conversions, and measure KPIs to confirm those conversions.

Creating Campaigns

Managing the Customer Journey

Testing Marketing Channels

Our 15 Basic Campaigns simplify the campaign creation process, allowing you to choose campaigns that fulfill specific marketing goals, complete with defined conversions and key metrics to measure those conversions (KPIs).

Testing Marketing Channels

Using our Quick Start Marketing Strategies

Testing Marketing Channels

We describe both paid for and free marketing channels and who you how to test which ones work best for your business and your budget. This is the second step in Campaign Strategy, often overlooked by small businesses.

Creating Winning Ads

Using our Quick Start Marketing Strategies

Using our Quick Start Marketing Strategies

Whether you are working in traditional media or online ads, we show you how to create ads with all the key elements, even when using online ads that drive traffic to a landing page.

Using our Quick Start Marketing Strategies

Using our Quick Start Marketing Strategies

Using our Quick Start Marketing Strategies

Our Quick Start Marketing Strategies cover six main business categories, and 20 specific business models commonly found in any small town or small community. Our Quick Start Marketing Strategies simplify the tasks of creating campaigns and building a marketing system.

Inspiring Businesses to Thrive!

Get Marketing Insights in Emerging Best Practices

Subscribe for Expert Marketing Insights and receive exclusive updates, industry trends, expert advice, and much more.

Our Content Library - Discover Expert Resources

Explore our books and download free eBooks on digital marketing and sales.

 Gain practical strategies and expert knowledge to boost your business and transform how you create and implement your marketing strategy and advertising campaigns.

See our eBooks, Articles, & Whitepapers

Our Content Library is quickly growing with informative content on topics you care about.

Start Learning Today

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